Blog assignment 3

http://www.acsm.org/AM/Template.cfm?Section=Home_Page&TEMPLATE=/CM/ContentDisplay.cfm&CONTENTFILEID=98
Less effective brochure
The first thing that I noticed about this brochure was it looked like a random boring page of paragraphs, nothing else. Other than a title saying Exercise Science in it, I lose focus on what the page is trying to tell me. The page has almost no visuals to give the reader an idea of the major. Another problem I had with the site was that it was very short. A combination of these elements made this a poor choice of convincing a student to become interested in it.

http://www.kingston.ac.uk/sportex/Media/index/brochure.pdf
More effective brochure:
This brochure utilized an "eye catcher" technique that I really appreciated. The pictures are the very beginning of the page gave me an idea of what kind of interesting work that can fit under the Exercise Science programs. Right it grabs your attention you are given a brief decription of the program but also some reasons why one student should that school as well. It was very organized and nothing seemed out of place. The website page gave a nice color layout and seemed very inviting. It all seemed to flow together.


I believe that the second brochure really captures most of the effective elements in getting a students attention and gives a great outlook at the major. It has visuals, clear description, and future opportunity establishment at the facility. The same type brochure may be implied at USM to attract a student to the major. I think a few changes would be ideal, but those changes would probably just be my opinion. I think there should be more emphasis on a certain ideas or questions to further grab a student's attention such as "do you like exercising?", "have you ever thought about the science behind the work outs?". or "are you interested in sports equipment testing?" Questions like these can catch a students attention and make them want to read more, leading to their research into the major on the brochure. Some questions I think that a brochure should really concentrate on is who the reader is. Brochures are read mostly by passing students or people who randomly come across them. The brochure needs to be able to catch their attention and give them enough information about the major to see if the student would be interested in it. The brochure must be able to appeal to someone who is already interested in my major though. This way the brochure can also convince a student who is already interested to maybe attend that program at that certain school. So all together is must appeal to both new students and existing Exercise Science students.

As stated before I think the major components of the second brochure (the good one) will definitely influence the creation of my brochure. I will hopefully include good visuals, clear descriptions, and some way to convince a student of why Exercise Science at USM would be a good decision as a major. I do not necessarily think including what courses a student must take under the major because I think the brochure should grab attention then lead to a student learning more about it through an advisor or another website.